Trade Opportunity Program (TOP)

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A New Era of Global Economic Growth
The U.S. has to Get Back in the Game

History frequently records the greatness of a civilization by the extent of its influence in foreign markets. For more than a thousand years before the time of Marco Polo, trade agreements between and among nations were a matter of necessity, and as the world evolved, a measure of pride and wealth. Today, people who dismiss the importance of trade fail to appreciate the past.

For U.S. soybean producers, trade agreements are a critical component of profitability.

Since November 1997, the American Soybean Association (ASA) has held passage of trade negotiating authority at the top of its policy agenda. At that time, ASA First Vice President Mike Yost, a soybean producer from Murdock, Minnesota, said, "Farmers have to realize that over 100 new trade agreements have been negotiated worldwide in the last two or three years and the United States hasn’t participated in any of them, shutting out U.S. soybean producers from potentially lucrative markets."

This year, with the help of Congress, President George W. Bush pressed an activist strategy to regain momentum on trade. As he explained, "Our goal is to ignite a new era of global economic growth through a world trading system that is dramatically more open and more free."

Now, with recent passage of the 2002 Trade Act, the United States has the opportunity to improve jobs, incomes, productivity, purchasing choices, and family budgets of America's workers, farmers, small business persons, and entrepreneurs.

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Trade liberalization has to be promoted on multiple fronts—globally, regionally, and with individual nations. This strategy creates a competition in liberalization with the United States as the central driving force. It enhances America's leadership by strengthening its economic ties, leverage, and influence around the world.

Steve Censky, CEO for the American Soybean Association, says, "Americans need not fear expanded free trade. The WTO Agreements do not and will not preclude the United States from establishing and maintaining its own laws, impair the effective enforcement of U.S. laws, including laws to combat unfair imports, or limit the ability of the U.S. to set environmental, labor, health, and safety standards at the level the United States considers appropriate."

Representing the Trade Interests of the U.S.

The goal of American trade policy is to create growth and raise living standards by opening markets abroad and maintaining an open-market policy at home. In the United States, it is the responsibility of the U.S. Trade Representative to promote the rule of law and defend the rights of U.S. workers, farmers and businesses, and create worldwide opportunities for economic development and technological progress. USTR represents the United States at the World Trade Organization, in regional trade discussions in various parts of the world, and with all major trading partners.

In May, United States Trade Representative Robert B. Zoellick said, "Today we are delighted that the Senate joined the House of Representatives in passing a Trade Promotion Authority bill that affirms and advances the President's initiative to open markets. Open trade is at the foundation of President Bush's strategy to advance hope, opportunities, prosperity, and the rule of law to benefit Americans and others around the world."

USTR provides trade policy leadership and negotiating expertise in its major areas of responsibility, including all matters within the World Trade Organization (WTO), trade, commodity, and direct investment matters managed by international institutions, such as the Organization for Economic Cooperation and Development (OECD) and the United Nations Conference on Trade and Development (UNCTAD).

USTR’s role includes expansion of market access for American goods and services, industrial and services trade policy, international commodity agreements and policy, bilateral and multilateral trade and investment issues, trade-related intellectual property protection issues, and negotiations affecting U.S. import policies. The agency also has administrative responsibility for the Generalized System of Preferences (GSP) and Section 301 complaints against foreign unfair trade practices, as well as Section 1377, Section 337 and import relief cases under Section 201.

Soybean producers are well represented at USTR. The Chief Agricultural Negotiator, Ambassador Allen Johnson, was formerly the President of the National Oilseed Processors Association (NOPA), and at one time, Executive Director of the Iowa Soybean Association. Johnson spoke to soybean producer leaders last March about various trade issues and policies of the Bush Administration, emphasizing the importance of Trade Promotion Authority and China’s compromise with the United States regarding the acceptance of U.S. biotech-enhanced soybeans and other biotech crops.

The U.S. Chief Agricultural Negotiator, Ambassador Allen F. Johnson, was a special guest speaker at the American Soybean Association’s March 2002 Board of Directors meeting in Washington, D.C. Holding these offices at the time this photograph was taken (L to R) are ASA Chairman Tony Anderson, ASA President Bart Ruth, Ambassador Johnson and ASA First Vice President Dwain Ford. (ASA photo by Bob Callanan)

Exports Vital to U.S. Agriculture and Food Products

Agriculture depends heavily on trade. American farmers sell overseas more than one-third of everything they produce. As agricultural production continues to increase, producers increasingly rely on the global market to expand sales. A rules-based international trading system is vital to the prosperity of the American agriculture and food sector.

ASA President Dwain Ford says, "Only through international trade can the United States continue to expand into markets abroad and provide consumers globally with a more reliable, diverse, safe and affordable food supply."

But the United States is falling behind its trading partners and must do more to catch up.

The European Union now has 29 regional and bilateral free trade or special customs agreements, 22 of which it negotiated in the past decade, and is in the process of negotiating with 12 more countries. Mexico sped past the United States after the North American Free Trade Agreement (NAFTA) to complete eight free trade agreements with 28 countries. Japan has completed a free trade agreement with Singapore and is exploring options with the Association of Southeast Asian Nations (ASEAN) countries, Canada, Mexico, Korea, and Chile. Even China, just into the WTO, is pursuing a Free Trade Agreement (FTA) with the ASEAN countries.

Altogether, there are 130 regional free trade and customs agreements in the world; the United States is a party to only three. There are 30 free trade agreements in the Western Hemisphere; the United States is a party to only one. In recent years, when the rules of trade have been set, the United States has frequently not been at the negotiating table.

The United States Department of Agriculture (USDA) recently reduced its projection for total U.S. agricultural exports to $53 billion. That’s down from $60 billion in 1996, a decline of more than 10 percent in only six years time.

More than 30 percent of domestic production of several primary agricultural commodities is exported, whereas barely 6 percent of total output for the entire U.S. economy goes to export markets. Producers of bulk commodities—such as wheat, corn, soybeans, rice and tobacco—typically export between 20 percent and 50 percent of their production to overseas markets. As U.S agriculture productivity increases at a faster rate than domestic demand for agricultural products, the United States must continue to develop new overseas markets for its farm products.

Exports of high-value products, such as processed foods and intermediary products, have outpaced domestic sales exponentially for the last 15 years. Liberalization of trade barriers facing the food sector benefits consumers both in the United States and abroad. In particular, consumers benefit from enhanced variety, increased selection of foreign foods, and lower prices that result from increased competition.

According to Mark Schmidt, soybean product manager for Syngenta Seeds, "We see free trade opportunities as a critical piece in improving the bottom line for America's soybean growers. Providing sponsorship to ASA's Trade Opportunities Program is an important way we can support a stronger agricultural economy."

Agricultural Exports Generate Non-Farm Jobs

Agricultural exports support approximately 750,000 American jobs, which pay higher than average wages and are distributed among a wide range of communities and professions. One third of these jobs are located in rural areas, many of which depend heavily on agriculture and related industries for employment and economic growth. In fact, no other industry contributes a greater share of export benefits to rural America.

Urban and suburban communities benefit from agricultural trade as well. In 1998, agricultural exports supported 538,000 urban and suburban jobs, most of which were considered "off-the-farm" jobs.

Agricultural trade liberalization provides direct and indirect benefits to U.S. non-agricultural industries. The U.S. food and agricultural sector draws heavily from non-agriculture sectors for intermediate inputs, particularly chemicals, equipment, machinery and services. Many businesses provide materials and services used by farmers and processors, such as fertilizers, machinery parts and equipment and other services. As trade expands business for American farmers, it expands business for related suppliers as well.

Leveling the Competitive Playing Field

The Uruguay Round of trade talks, which concluded in 1994, opened a new chapter in agriculture trade policy, committing countries around the world to new rules and specific reductions in protection and support that constituted barriers to trade. Agriculture finally became a full partner in the multilateral trading system.

For the first time, countries had to make across-the-board cuts in agricultural tariffs. Export subsidies also had to be reduced, and internal support policies that distort trade were reduced and capped. Finally, countries agreed to a new set of science-based rules for measures that restrict imports on the basis of human, animal or plant health and safety.

But there is still much more to be done to fully liberalize food and agricultural products trade. For example, while the average U.S. tariff on agricultural products is approximately 8 percent, the worldwide average tariff is more than 40 percent. Agriculture is one of America’s most competitive sectors, but in order to serve consumers worldwide, the United States must continue to level the playing field and implement effective rules on international trade.

Since 96 percent of the world’s population and nearly four-fifths of the world economy are outside of U.S. borders, increased access to international markets is critical to the future growth and prosperity of the U.S. agricultural economy.

Trade Promotion Authority is a vital first step toward a new round of trade negotiations that will provide new market access, further reduced tariffs and dismantling other barriers to trade. As the world’s most competitive producer and largest exporter of agricultural products, the United States can only prosper economically when other markets are accessible.

ASA’s Position on Trade and WTO

Fully 50 percent of every U.S. soybean crop is exported as whole soybeans, as protein meal and vegetable oil, or in the form of poultry and pork products. As world food needs double over the next 30 years, U.S. soybean producers are prepared to supply this increased demand—provided they have access to these growing markets.

Past trade agreements have been good for the U.S. soybean industry. Under NAFTA, sales of U.S. soybeans and soybean products soared from $474 million in 1993 to $869 million in 1996—an increase of 83 percent. And since that time, Mexico has become the fourth largest buyer of U.S. soybeans. Expanding NAFTA offers potential for U.S. producers to tap other markets in Latin America.

ASA has been promoting exports of U.S. soybeans since 1956, and is now celebrating its 20th anniversary of market development work in China. Here at the port of Dalian in Northeastern China, the ship Top Beauty is unloading 55,000 tons of U.S. soybeans. (ASA photo by Bob Callanan)

For ASA, the Uruguay Round did not go far enough in liberalizing trade in the oilseed sector. Among the deficiencies, U.S. competitors are still allowed to indirectly subsidize vegetable oil and soybean meal exports, and import tariffs in countries with major market potential have not been adequately reduced.

ASA supports complete elimination of all export incentives and import tariffs to create a global level playing field for oilseed trade.

The WTO Agreements provide for a one-third reduction of foreign tariffs on manufactured products. Tariffs are now at their lowest levels in history. WTO rules limit the ability of foreign governments to restrict agricultural trade through tariffs, quotas, subsidies, and a variety of other policies and regulations, which has greatly expanded export opportunities for U.S. agricultural products.

TOP Video Presentation

Learn More About the Importance of Trade Liberalization and ASA’s work to promote trade liberalization policies that will benefit U.S. soybean farmer profitability. Access the following RealPlayer media presentation.

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This presentation is also available to ASA members on CD-ROM, while supplies last. See the e-mail request form online or call ASA’s Trade Opportunities Program (TOP) Manager Cherie Lawrence at 800/688-7692. Join ASA now and receive a free CD-ROM.

WTO Works for America

The United States was a leading force in establishing the World Trade Organization (WTO) in 1995. The WTO is an international institution in which the United States can negotiate agreements to reduce barriers to trade with 134 other WTO members, allowing American businesses, farmers and working people to find new opportunities, create new jobs, and raise family living standards.

The WTO is also a forum for countries to enforce trade agreements and continue negotiations toward expanding world trade opportunities. Under WTO rules, foreign nations provide assurance of greater access to their markets, and are constrained from giving their workers and firms unfair advantages through subsidies and protectionist domestic policies. At the same time, WTO rules recognize and respect governments’ right to maintain high standards for the environment, labor, health, and safety.

The trade gains that the United States has won through the WTO Agreements and other trade policies have been a major contributing factor to a thriving economy. Studies estimate that the effect of full implementation of the WTO Agreements will be to boost U.S. Gross Domestic Product (GDP) by $125-250 billion per year (in 1998 dollars). The U.S. has a great stake in further expanding opportunities for U.S. companies and workers in manufacturing, agriculture, and services industries through the WTO.

Katherine Trent, Director of Shared Solutions, the Agricultural Contributions Program of the Philip Morris Family of Companies, states, "Since 96 percent of the world's population and nearly four-fifths of the world economy are outside of U.S. borders, increased access to international markets is critical to the future growth and prosperity of the U.S. agricultural economy."

Trade Promotes U.S. Jobs

WTO rules lower trade barriers abroad and help the U.S. export more goods and services to other countries. On average, every billion dollars of goods and services exported results in thousands of jobs here at home.

Between 1994 and 1998, 1.3 million new jobs supported by exports of goods and services have been created in the United States.

Over the same period, total U.S. employment increased by 11.7 million jobs, and the unemployment rate declined from 6.1 percent to 4.5 percent. And jobs supported by goods exports pay 13-16 percent above the average wage.

Today, industrial production in the United States is over 34 percent higher than it was in 1992. This compares to a 3.5 percent increase in Germany and a 0.5 percent decline in Japan. Between 1992 and 1998, manufacturing productivity was up nearly 4 percent per year, and manufacturing jobs increased by over half a million.

Helped by WTO services rules, the United States leads the world in trade in services with more than $264 billion in exports annually. It is the fastest growing sector in the U.S. economy and provides the greatest number of new jobs. The services sector, including retail, transport, construction, insurance, finance, accounting, advertising, computer services, tourism, engineering, and environmental services, accounts for more than 60 percent of the U.S. economy, and 80 percent of all jobs.

Trade Raises Living Standards for All Americans

The creation of higher-paying jobs supported by trade raises living standards for tens of thousands of American households. Trade barriers, by making goods and services more expensive, cost consumers more money at the store. In 1990, prior to the WTO, private sector studies estimated that trade protection cost U.S. consumers approximately $70 billion per year.

American families in urban and rural areas both gain from increased trade. From the kitchen of ASA Executive Committee member Neal Bredehoeft, a soybean producer from Alma, Missouri, the benefits of exports may seem far away, but their economic impact is felt throughout the community. (ASA photo by Jill Wagenblast)

A commitment to open markets has led to more affordable prices and a greater variety of the things that we purchase everyday in the grocery shopping cart and for household goods, such as clothes, autos, toys, and consumer electronics. The standard of living improves for all Americans, but particularly for low-income families, since lower prices mean that your paycheck goes further in the marketplace.

The WTO Agreements result in lower prices for business and consumer products. By the time that the Agreements are fully implemented in 2005, the annual effect will be equivalent to an increase of $1,500-$3,000 in purchasing power for the average American family of four.

Trade Promotes Democratic Values

The WTO assists in advancing democratic values. Countries that subscribe to WTO rules are obliged to follow the rule of law in commercial transactions, with the result that WTO members’ policies are more transparent and less arbitrary. Disputes are to be settled peaceably and efficiently under WTO provisions.

Open markets and regulatory due process also increase the freedom of individuals to reap the rewards of their labor, and to maximize the economic benefit of their talents and creativity. WTO’s broad network of trade agreements contributes to stability, prosperity, and principles of openness among its members.

It is important to recognize that trade liberalization can also yield direct benefits to the environment, health and safety. The WTO’s Preamble establishes sustainable development as a fundamental objective of the trading system, and encourages members to pursue such opportunities.

For example, by eliminating tariffs and other barriers to trade in environmental goods and services such as clean coal technology, waste-water treatment and pollution monitoring equipment, the task of providing people with clean air, clean water, and improved public health is made easier.

By reducing trade barriers in efficient energy technologies, nations can produce more power with less emission of greenhouse gases, and by disciplining trade-distorting subsidies that can also harm the environment, in areas such as fisheries, the world is moving toward sustainable management of natural resources.

The Job Isn’t Finished

For all the benefits that have been gained from the trading system over the past five decades, more remains to be done in opening foreign markets to American goods and services, and expanding the sales and payrolls of U.S. companies by addressing additional obstacles to trade in manufacturing, agriculture, and services.

Trade barriers in other countries are still higher than in the U.S., and these barriers amount to lost opportunities for American workers and firms.

The United States must be a leader in shaping the 21st century economy, and continue on the path toward prosperity, jobs, growth, and higher living standards for Americans. Working through the WTO, the United States can speed the economic and social progress the global economy creates, while improving the lives of working people, protecting the environment and advancing the values of freedom, fairness, open government, and rule of law that we all share.

 

This web page is sponsored by Syngenta Seeds and the Philip Morris family of companies' Shared Solutions Agricultural Initiative.

Trade Opportunities Program video presentation copyright © 2002 The American Soybean Association by Bob Callanan. Additional video materials courtesy the World Food Programme. All Rights Reserved. 


President Bush Signs Trade Act of 2002

Read the text of the speech by President George W. Bush as he prepared to sign the Trade Act of 2002.