13TH ANNUAL SOYBEAN
LEADERSHIP COLLEGE
GOES ON THE ROAD IN 2013
“Learn. Grow. Share.”
PRESENTATIONS:
Over the Horizon: Strategic Thinking and Action for the
Future
Bob Treadway, Treadway and
Associates
A learning experience on the
future of the soybean sector: the regulatory environment;
continued food labeling efforts; sustainability; global
perspective for food production; biotech acceptance; and
unified efforts.
Special Membership
Presentation
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The
New Face of Membership
Mark Levin, CAE
Understand what the "new" face
of membership looks like, how newer members view membership
and participation in associations, and what can be done to
deal with all of these changes.
Note: No checkoff funds
were used for this presentation
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General Session
The Economic Climate for Agriculture and Issues Affecting
Producers
Bruce Scherr, Chairman of the Board and CEO, Informa
Economics
The global productivity challenge for U.S. and world
agriculture to feed 7 billion people today and 9 billion
people over the next several decades is underpinning the
robust economic picture for ag commodities. This
presentation will discuss how the U.S. and other producing
nations meet the challenge and what will be key sources of
volatility.
Communications Workshop
Session
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What's your story, anyway? A
seven-point checklist to creating y(our) stories.
Jim Schnurbusch, Chief Storyteller,
OrgStory.org
Part I
Part II
At this
breakout session, you'll learn how to use a seven-point
checklist to create y(our) stories which will lead to
better strategies and better outcomes. |
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Industry Session
State and National Water
Policy Issues for Growers
David White, NRCS Chief; Richard Wilkins,
ASA Executive Committee Member; Warren Formo, Minnesota
Agricultural Water Resource Center Executive Director
White presentation.
Wilkins presentation.
Formo presentation.
Lessons learned from the implementation of new
regulations in the Chesapeake Bay Watershed; experiences
from trying to find common ground between State officials
and farm groups; options growers have in using USDA
conservation programs to improve farming operations.
Afternoon General Session
Leadership Workshop Session
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Communications Workshop
Session
Avoiding Foot-in-Mouth
Syndrome: Executive Media Engagement and Training
Jenny NuberVice President, Grassroots; Jim Gwinner
Vice President, K-globalExperts from k-global
will work with you to become better able to respond to
traditional and social media inquiries. As you leave,
you will take away the tools to amplify your message
across multiple platforms and impact the narrative. |
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Industry Session
Global Sustainability...
Ensuring Every Link in the Value Chain Embraces Best
Agricultural Practices
Mark Jackson, ASA Vice President; John
Butler, USB Director; Erik Heggen, ADM Director of Refined
Oils; Nick Fassler, BASF Special Projects Lead
Fassler presentation.
Views of how the U.S.
soybean industry is working together to ensure that every
link in the value chain continues to operate in a
sustainable manner: consistent with sound environmental
objectives, socially responsible, promoting economic growth,
and embracing the best production practices.
For more
information about the State Leaders Summit or ASA Soybean
Leadership College,
contact Byron Keelin at 314-754-1355 or by
email at
bkeelin@soy.org.
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