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ASA VISION
In 2011, the American Soybean Association (ASA) is recognized by the majority of U.S. soybean growers for its vital role as their domestic and international policy advocate. ASA is clearly leading an expanding soybean value-chain, with farmers capturing a growing percentage. ASA’s development of influential and effective grower leaders is recognized throughout the agriculture industry. ASA is setting new standards in the quality and productivity of state relations.
ASA MISSION
Increase market opportunities and value for U.S. soybean farmers. We achieve this through domestic and international policy advocacy, based on direction set by farmer members. Our efforts are guided by our commitment to produce food, feed and energy in an environmentally sustainable manner.
PURPOSE
The American Soybean Association represents U.S. soybean farmers through policy advocacy and international market development.
STRATEGIC OBJECTIVES
To develop and promote policies and programs which positively impact soybean farmers. ASA identifies the following objectives:
- Effective representation in Washington, D.C. and globally
- Leadership development
- Effective media outreach program
- State communications program
- Financial stability
- Membership growth & retention
- Stakeholder & member relations
- International market development
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