If You Believe…Belong

ASA RECRUITER PROGRAM

Become an ASA Recruiter

ASA recruiters, actual soybean producers, are the soldiers on the front lines promoting membership in ASA and their state association. They Believe in the work ASA does for the U.S. soybean producer in Washington, D.C. and what their state association does for them at the state capitol.

ASA recruiters volunteer their time because they want all U.S. soybean producers to Belong. They know the stronger our voice is the more impact it will have on protecting and increasing the market value and opportunities for soybean farmers.

So ASA is asking YOU to join the recruiter ranks and help us grow! For information on how to become an ASA recruiter, contact Byron Keelin at bkeelin@soy.org or call your state soybean association.

ASA Recruiter Lapel Pin Club
Become a Recruiter and Be a Part of an Elite Club

ASA member recruiters are a dedicated rare breed of individuals. ASA member recruiters stand up for their profession and consistently build the ranks of ASA and their state membership. ASA is now launching an ASA Recruiter Lapel Pin Club to recognize these dedicated members.

ASA recruiters who recruit 10, 50, 100, 150, 200, 250 and 300 or more based on recruits beginning Oct. 1, 2011 will receive a lapel pin and certificate announcing their admittance to each club. The total recruits are cumulative and will continue throughout their recruiting careers until they reach the 300 recruit level. Once a recruiter has recruited more than 300 members they are then admitted to the exclusive Super Recruiter Club.

The recruiter club is open to any ASA member. All you have to do is recruit a minimum of 10 members and unlike airline or credit card frequent flyer clubs there are no blackout dates. A member can recruit another member anytime of the year.

Admittance to the club
Beginning Oct. 1, 2011, any recruiter who recruits 10, 50, 100, 150, 200, 250 and 300 or more new or renewed members will receive a corresponding lapel pin and certificate announcing their admittance to the respective levels. The ASA Recruiter Lapel Pin Club is a cumulative based program and will continue throughout their recruiting careers. ASA will send the lapel pin and certificate to the recruiter’s state association for them to present at a state association or local meeting. ASA member recruiters are encouraged to wear the lapel pins to ASA and state association functions. The following pins are for each level achieved:

Recruiter Lapel Pin Levels

	Recruited 10 Club
	Recruited 50 Club
	Recruited 100 Club
	Recruited 150 Club
	Recruited 200 Club
	Recruited 250 Club
	Super Recruiter Club

ASA Recruiter All-Stars Program

Have you ever wanted to be the one who gets to cut down the net after winning the championship? Now you can!

ASA is giving YOU, the best of the best recruiters in the country, an opportunity to show who is the ultimate recruiter. As one of the top 128 recruiters in the country, you are matched up for a head-to-head membership recruiting competition in a six round tournament to win $500 CASH!

Beginning November 1 through January 2012 a starting field of 128 recruiters will be competing head-to-head until the field is reduced to the Round of the Sweet 16. Each member of the Sweet 16 will get an ASA Recruiter All-Stars Tournament polo shirt. February will determine the Elite Eight and the Final Four will be named at the end of March.

The Final Four recruiters will compete during a three-month recruiting marathon of April through June. Each will receive an ASA Recruiter All-Stars Tournament jacket and compete for the $500 cash prize. All Final Four winners receive a trip to the ASA Legislative Forum in Washington, D.C.

Recruiter Recognition
If in attendance, the Sweet 16 recruiters will be recognized at the Recruiter Reception at the 2012 Commodity Classic. Each of the Sweet 16 recruiters will receive an ASA Recruiter All-Stars polo shirt. The Final Four will be determined at the end of March. Each of the Final Four will receive an ASA All-Stars Tournament jacket. The Final Four will receive a trip to the ASA Legislative Forum in Washington, D.C. and be recognized at the ASA Board Meeting in July 2012. The Final Four will also be recognized at the 2012 Soybean Advocate and Influencer Conference.

ASA Recruiter All-Stars Tournament Final Four Winners Receive:

• First Place: $500
• Second Place: $300
• Third Place: $200
• Fourth Place: $100

How The Contest Works:
The 128 recruiters will compete in four brackets of 32. The top 128 recruiters were chosen based on the FY 2011 recruiter results. The tournament winners are determined in six rounds. All recruiters start each round with ZERO points and the winners will be determined based on official ASA end of month membership reports. This tournament does not replace the annual top recruiter contest. ASA will continue to recognize overall recruiter excellence in each of the three levels.

All-Stars Tournament Rules
All recruiters begin each round of the tournament with zero points. The winner of each round will be determined by the number of new and renewed members reported in the ASA database by the official monthly closing. Recruiters and state association staff will be notified if they are eligible to move to the next round. Each new or renewed member equals one point in the tournament.

PLEASE NOTE: It is the responsibility of each recruiter and the state membership staff to have membership sales entered in the ASA member database at the time of each month end closing. A schedule of monthly closing dates for the fiscal year is given to all state associations.

• ASA All-Stars Recruiter Tournament Information
• All-Stars Bracket 1
• All-Stars Bracket 2
• All-Stars Bracket 3
• All-Stars Bracket 4

ASA Membership Program

ASA’s Membership Program is designed to support and recognize recruiters. The 2012 Membership Program four program areas:

• Member Benefits
• Recruiter Benefits
• Recruiter Training
• State Resources

Member Benefits: ASA offers several benefits for soybean producers. To see a complete list of benefits click on the following link: http://www.soygrowers.com/membership/representation.htm.

Recruiter Benefits
Recruiters earn points that can be redeemed for “ASA Gear” from Cabela’s. ASA Gear is a selection of items of apparel and merchandise that can be purchased with points through a special link on www.soygrowers.com.

A minimum of three members must be recruited in a membership year before a recruiter can redeem reward points for the first time. (A recruiter must recruit three members in a fiscal year to be considered “active.”) Once the minimum is reached, recruiters can redeem their points at any time for available items.

Points can be accrued to purchase larger value items or used in smaller increments. Unused points can be accrued for two years. However, recruiters must recruit at least three members in a fiscal year to retain points earned during that year.

Recruiters may also earn points for participating in activities, as specified by ASA. Additional activities to earn points may be added during the fiscal year. Here is the current list of activities that earn recruiter reward points:

To Check your point balance and order Cabela's Gift Cards with your points.

Recognition at Commodity Classic
The top recruiter in each of the three state membership size levels will be recognized at the ASA Awards Banquet during the 2012 Commodity Classic in Nashville. These three recruiters will receive paid registration and 3 nights hotel for the Commodity Classic.

Level 1 states: 1,000+ members
Level 2 states: 300 to 999 members
Level 3 states: 50 to 299 members

Recruiter Event at Commodity Classic
ASA salutes its top recruiters at 2012 Commodity Classic. Recruiters and a guest are eligible to attend an exclusive ticketed dinner event at Commodity Classic in Nashville on Wednesday, Feb. 29, from 7-9 p.m. Top recruiters will be recognized for their outstanding work in growing ASA membership. The event will feature a dinner and participants will have an opportunity to play games and win gifts and prizes. Invitations will be mailed in January 2012.

More information about the ASA Membership Program.

ASA Recruiter Assistance

ASA works closely with the 26 affiliated state associations to provide recruiters assistance in getting started as a recruiter. ASA offers marketing materials, such as postcards, sample recruiting letters, member benefits information and legislative issue talking points all designed to help you craft your message. To request a recruiter kit, please contact Byron Keelin at bkeelin@soy.org.