ASA IP Conference Audiotapes/Handout Packages Offered

The Food Chain of Tomorrow
Meeting the Demand for Identity Preserved Agricultural Commodities

An international conference sponsored by the American Soybean Association
with the support of DuPont and the National Oilseed Processors Association

   Identity preservation (IP): a process by which a crop is grown, usually under contract, and handled, processed, and delivered under controlled conditions, whereby the end user of the product is assured that it has maintained its unique identity from farmgate to end user.

     In light of increasing opportunities and challenges presented by Identity Preservation, this ground-breaking international conference will fully address all facets of an IP system . . . how it can be effectively done, the market prospects, methods and financial ramifications.

For those who were unable to attend the conference, ASA is offering a series of six audio tapes and speaker handout materials following the conference.

Tape 1 (side 1)

Welcome by Marc Curtis

Opening Remarks - The Promise of Identity Preservation for American Agriculture by Steve Censky

Keynote – Adding Value at Every Step – Exploring a Successful IP Model, Marlyn Jorgenson

(side 2)

Luncheon speaker – Mike Dunn, under-secretary, Marketing Regulatory Program USDA

Closing comments – Steve Censky

Tape 2 (side 1)

Sin and the Art of Soybean Segregation by Tom Redick

(side 2)

Preserving Quality throughout the Food Chain – Lynn Clarkson and James Stitzlein

Tape 3 (side 1)

Calculating the Costs for Identity Preservation

(side 2)

Profits and Pitfalls of IP Production

Tape 4 (side 1)

Looking at IP at Home and Around the World with ASA’s International Marketing Staff and Matt Renkoski

(side 2)

Insuring Success within the IP Chain with Jerry Sullivan

Tape 5 (side 1)

Sealing the Deal: Writing the Right IP Contract

(side 2)

Organizing an IP Production Group

Tape 6 (side 1)

Getting the Right Stamp of Approval: Certifying Your IP System’s Quality with Larry Svajgr and Motoyasu Yoneneo

(side 2)

Testing Quality within an IP System with Dwight Denham

The cost of individual tapes and related materials is $12.95 each for members, and $18.95 each for non-members. The complete set is of 6 tapes (in a special portfolio) and accompanying materials is $69.95 for members and $99.95 for non-members. A shipping/handling fee of $4.00 is added to each order of $40 or less, and a fee of $6 for each order of more than $40.

ASA reserves the right to not reproduce any or all of the tapes. Those interested should e-mail ASA Membership & Marketing Director Jan Wiseman at jwiseman@soy.org.