The World
Initiative For Soy in Human Health
(WISHH) is a program operated by the American
Soybean Association (ASA) to promote exports of U.S. soy
protein for use in human diets in developing countries.
Visionary soybean checkoff boards and other state soybean
grower organizations founded WISHH in 2000.
WISHH is based in the ASA world
headquarters in St. Louis, Missouri. As a market
development program for U.S. soy targeting human nutrition
in developing countries, WISHH stimulates demand for soy
in public and private sectors around the world. WISHH has
worked with numerous private voluntary organizations and
commercial companies in 23 different developing countries
in Africa, Asia and Central America, training people how
to use soy for economic and nutritional advantages. Many
of these groups are using U.S. high-protein soy to improve
diets and health as well as encourage growth of food
industries in developing countries.
ASA backs WISHH with staff support,
project fundraising and grower leader service on WISHH’s
governing bodies. To learn more
about WISHH, please visit the WISHH website at: www.wishh.org.
