WISHH is headquartered at the ASA world headquarters in St. Louis, Missouri. As a market development program for U.S. soy targeting human nutrition in developing countries, WISHH stimulates demand for soy in public and private sectors around the world. WISHH has worked with numerous private voluntary organizations and commercial companies in 23 different developing countries in Africa, Asia and Central America, training people how to use soy for economic and nutritional advantages. Many of these groups are using U.S. high-protein soy to improve diets and health as well as encourage growth of food industries in developing countries.

ASA backs WISHH with staff support, project fundraising and grower leader service on WISHH’s governing bodies. To learn more about WISHH, please visit the WISHH website at: www.wishh.org.

In 2006, ASA, under WISHH leadership, received 501 C3 charitable organization designation from the Internal Revenue Service (IRS) for the World Soy Foundation, A Program of WISHH. With this designation, The World Soy Foundation (WSF) is able to solicit funding from public and private foundations, individuals and industry, offering tax deductibility for the contributions.

The WSF, operated by the ASA, works with private voluntary and non-governmental organizations to deliver soy protein and nutrition education to people who need it around the world. Projects sponsored by the World Soy Foundation include complementary foods for children 6-36 months, school feeding programs, enterprise development and soy nutritional services.