ASA Graphic Standards Guide

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Transparent GIFs

Below are two additional examples showing the ASA Signature with a transparent background over a full-color image. The example on the right also features a drop-shadow. Both of these uses are acceptable for reproduction as long as the ASA Signature is overprinting a larger image.

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Reverse Image, Truncated Type

Here are three examples of incorrect ASA Signature usage. The ASA Signature must not be used in reverse, regardless of color(s). Also, the type "American Soybean Association" must never be deleted or replaced with any other type or image.

 

 

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Introduction, Signature, Elements
Placement, Color, Size, Space, Embossing, Etching
Image Output, Usage, Inappropriate Embellishments
Reproduction Materials, Web Publication
Transparent GIFs, Reverse Image, Truncated Type
Printed Applications; Letterhead, Forms, Publications