ASA Graphic Standards Guide
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Image Output Requirements
It is imperative the image of the ASA Signature be legible and discernible. If the ASA Signature is too small, it loses clarity and definition.
| · If using a 600 dots per inch (dpi) printer, the Signature cannot be any smaller than 1-1/2 inches wide (9 picas). | · If using a 300 dpi printer, the Signature cannot be any smaller than 2 inches wide (12 picas). |
Low resolution bitmapped files DO NOT provide the clarity and definition needed for the ASA Signature.
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Use of ASA Signature
Unauthorized use of the ASA Signature is prohibited. Individuals/organizations wishing to utilize the ASA Signature must contact the Communications Department, American Soybean Association, 12125 Woodcrest Executive Drive, St. Louis, MO 63141 in writing, by phone (314) 576-1770 or via electronic mail
bcallanan@soy.org for authorization.The American Soybean Association Graphic Standards Guide provides direction and consistency when using the ASA Signature. Consistency reinforces the impact of ASA messages to membership and consumers. Requests that are not addressed in the Guide or that go beyond the established guidelines herein should be directed to the ASA Communications Department. Requests will be carefully and openly considered
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Inappropriate Signature Embellishments/Variations
Embellishments and variations of the American Soybean Association Signature must be avoided. A few examples of alterations which the American Soybean Association will not allow are illustrated below:
Do Not alter the size relationship or position of the Stylized ASA Bean Symbol to the Logotype. Do Not alter the Logotype or reset "American Soybean Association" in any other typeface. Do Not hyphenate, separate or stack the ASA Signature. Do Not capitalize all letters in "American Soybean Association" company logos. Do Not use imperfect or poorly shot reproduction artwork of the ASA Signature. |
Do Not create new versions of the ASA
Signature; i.e., an outline version is inappropriate. Do Not place the ASA Signature on a heavily textured or intrinsic background or on a photographic image. Do Not use the ASA Signature in any color than the designated approved colors. Do Not integrate the Stylized ASA Bean Symbol with any other shapes, symbols or company logos. |
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