ASA Graphic Standards Guide
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Signature Placement
The complete Signature (Stylized ASA Bean Symbol and Logotype) should always be used together.
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Signature Color, Space, Size Requirement
Color
The following are the color requirements for the ASA Signature utilizing the Pantone Matching SystemŽ (PMS) colors. It is imperative the PMS standard is adhered to at all times. There are no variations.
Signature Colors – Official
Stylized ASA Bean Symbol = PMS 138
Logotype = PMS 356
Digital Color Stylized Bean Symbol = R-255, G-158, B-15 (FF9E0F)
Digital Color Logotype = R-0, G-101, B-50 (006532)
When using the American Soybean Association Signature in one color, print both
Stylized ASA Bean Symbol and Logotype in black ink.
The American Soybean Association Signature, if printed on a background color other than black, should appear in black. When using a reverse-out process, both the Stylized ASA Bean Symbol and Logotype are reversed to white on black.
Embossing/Debossing/Etching
The American Soybean Association Signature may be embossed, debossed or etched in any material selected to disseminate the ASA Signature on promotional items. Though there are no color specifications, if the embossing/debossing/etching is created with a color fill-in, the ASA approved colors must be used. (Exceptions: gold, silver and bronze as fill-ins.) The finished product must always be illustrative of high quality, legibility, depth and definition.
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