ASA Graphic Standards Guide
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Introduction Statement
The American Soybean Association is a national, not-for-profit, grassroots membership organization that develops and implements policies to increase the profitability of its members and the entire soybean industry. In order to preserve ASA’s unique identity and vision, this Graphic Standards Guide has been developed for express instruction on compliant use of the ASA Signature.
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American Soybean Association "Signature"
Stylized ASA Bean Symbol Logotype
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American Soybean Association "Signature" Elements
The American Soybean Association "Signature" is comprised of two elements:
The Stylized ASA Bean Symbol
The ASA Logotype
These "Signature" elements are arranged in a fixed visual relationship & may never be altered.
· The Logotype may not be used independently of the Stylized ASA Bean Symbol.
· The Stylized
ASA Bean Symbol may not be used alone.
Adherence to these standards will ensure the image conveyed through the
Signature will be enhanced over the years. The Signature must be applied to all uses in a
consistent manner, in order to foster a strong, consistent image. Color, typography, and
layout all play an important role in maintaining this image. _____________________________________________________________________________________